Art Director: Nour Itani | Copywriter: Mariam Shour | Associate Creative Director: Roger ElHajj
Creative Director: Ralph Arida
This film was created for Whisper P&G for the Philippines launching a new line of cottony soft pads
The target is a woman in their 20's, who are always on the go and are looking for a superior comfort that doesn't come in the way of her daily routine. We worked on a full fledge campaign around this edit.
I worked on the ideation and concept, as well as the production and post production
